by Toyota Motor Corporation has released its sales figures for the 12-month period ending in March 2025 — and the results paint a picture of resilience in a changing automotive landscape.
📊 Annual Performance (April 2024 – March 2025)
- Total global vehicle sales: ~9.36 million units, a slight decline from 9.44 million the previous fiscal year — down by ~80,000 cars (≈ 0.9%).
- Revenue: ¥48.0 trillion (≈ $314 billion), up 6.5% year-over-year.
- Profit: ¥4.77 trillion (≈ $33 billion), down from ¥4.94 trillion, affected by tariff costs and a certification scandal .
🔼 Regional Breakdown – FY 2025
- Japan: ~1.99 million units (flat vs last year)
- Overseas markets: ~7.37 million units, down ~1.0%
- North America: ~2.70 million units (down 113,000 YoY)
- Europe & Asia: modest gains in Asia (+2.9%) and smaller decline in Europe
📈 First Quarter (Q1 FY2025)
- Global Q1 sales: ~2.52 million vehicles sold (Apr–Jun 2024), up 4.8% YoY .
- Electrified models: ~45% of total sales (1.23 million units), with BEVs at ~35k and HEVs at ~1.11 million.
- North America Q1: Toyota sold 570,269 vehicles — up 0.9% over Q1 2024.
📈 April Snapshot
- April 2025 global sales: 876,864 units — up 10% YoY.
🇺🇸 U.S. Highlights
- March 2025: 231,335 vehicles sold (+7.7% YoY), electrified vehicles made up nearly 49% of the total .
- YTD (to end-March):
- Toyota brand: 487,226 (flat YoY)
- Lexus brand: 83,043 (best-ever Q1 result, +5.8%).
- Market share: YTD 1,032,280 units — up from 993,520 YoY.
⚡ Key Takeaways
- Record-high revenues despite a slight drop in total units sold.
- Electrified models now ~½ of global sales — a significant shift toward sustainability.
- Global sales bounce back in Q1, with April posting a strong 10% YoY gain.
- U.S. market remains robust, with gains in both volume and electrified mix.
🔭 What’s Next?
- FY2026 projections: Toyota aims for ~9.8 million units — up from 9.36 million this year — fueled by strong demand and expanded electrified lineups, though profit margins may face pressure from tariffs and eco-investments .
- Market dynamics: Rising electrification and shifting trade policies will shape Toyota’s product and supply strategies.
🧾 Bottom Line
Toyota remains the world’s largest automaker, maintaining solid sales and record revenues in FY 2025. The noticeable uptick in electrified vehicle sales, alongside emerging global and regulatory challenges, sets the stage for how Toyota will navigate future growth — aiming for nearly 400,000 more vehicle sales in FY 2026.
Let me know if you’d like a breakdown of model-level performance (e.g. RAV4, Corolla), a deeper dive into TEV (Toyota’s electrified vehicles), or how tariffs and tariffs policy may affect Toyota’s outlook.
